The Aristocrate

NEW ARRIVALS

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Pulse-Driven Performance

SPORTS EDITION

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Exemplary, in every sense

XENITH COLLECTION

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TURN HEADS WITH PRESENCE

LUMINA COLLECTIONS

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Crafted for American Excellence

Born from Ambition

Born from Ambition

Designed for the man who appreciates a striking balance of fine craftsmanship, design and durability.

Engineered for Perfection

Engineered for Perfection

Every TORNADO is crafted from 316 stainless steel, sapphire crystal glass, and precision Japanese movement. Built for flawless accuracy and enduring style.

A Watch Built for Every Moment

A TORNADO is more than a timepiece; it’s a companion for life’s pace. From the office to the outdoors, from ambition to achievement.

I love watches. It's amazing quality and looks amazing - the functionality and style are my favorite part.

— Chris Busone

The quality of the watches is what drew me in. The watch looks great and the packaging felt so luxe. It looks sturdy, and the green emerald is my husband's favorite color - it fits every occasion and outfit, and makes a great gift too.

These watches are incredible quality - if you're looking for a luxury look, definitely something to consider purchasing. I received the Red Tornado watch. Excellent work - the face of the watch is very detailed, that's my favorite part.

— Steven Nazaire

Love the design of the Tornado watch - that's my favorite part. I just need instructions on how to tighten the band.

— Ryan Ryan

The watches looked nice. I received the Lumina Analog Silver Green - all was great except it was hard to figure out the clasp. My favorite feature is the glow-in-the-dark dials.

— Scott Terry

I'm a watch guy, and I really liked the look of the LUMINA Analog Silver Green. It's built well and looks nice on my arm. I love the bezel, and the green face is exceptional.

— Steve Loveday

"Lumina Analog Silver Green" I was drawn to the brand because its values, quality, and design align with my personal style and the interests of my audience, making it a natural partnership. Great quality. Beautiful watch.

— RG RAZURI

These watches looked so stylish, I wanted to have and sport one. I received the Green Tornado watch - great style, durability, and feel. Definitely not made cheap by any means, and it can dress up or down. I did bump it down one star since the dial around the clock moves easily on its own. My favorite feature is the clasp! It clasps together plus the band can go through the loops - it's like double/triple security on the wrist.

— Wilson

Bold, modern design and striking lifestyle aesthetic that fits my content perfectly. Reliable performance, premium materials, and a timeless look that is perfect for everyday wear

— Svitlana Rusan

I never had a nice watch before. My friends that understand about watches told me quality was really good!

— Jonny Scalabrini